Hey, I’m Daniel. I’m a creative professional located in the DFW Metroplex of Texas. I’ve called the creative space my home for 15 years by designing websites, designing graphics, writing code, creating email campaigns and automations, instilling e-commerce solutions, and shooting and editing video. I love working on-site with a big, creative team collaborating on involved projects, and I also enjoy working remotely from my in-house creative studio.

Web Development

I’ve been actively developing in PHP, HTML, CSS, JavaScript, jQuery, MySQL for the past 15 years.  I focus mostly on WordPress development nowadays because I believe its one of the fastest and most reliable CMS out there.  I’ve done everything from simple landing pages to full-blown e-commerce solutions with WooCommerce to fully custom experiences with WordPress Multisite (see MyChampionPage below).

Email Development

Web Development and Email Development pretty much go hand in hand in my world.  Almost every website I create includes some sort of email capture that leads into services like MailChimp, ActiveCampaign or Constant Contact.  Transaction and Marketing email automations are usually tied into my e-commerce websites and trigger campaigns based on purchases or non-purchases.

Graphic Design

My design career began in my teenage years working in a print department using InDesign (back when it was insanely hard to use!), and I quickly adapted to incorporate PhotoShop and Illustrator. I started off designing print pieces (brochures, flyers, collateral, business cards, etc.), and I migrated into creating PSD emails and websites. Once I started to learn code, I transitioned into designing for the web using HTML and CSS directly in the web browser. This skill greatly diminished the turnaround time for web design, and it allowed collaborators to view live prototypes rather than static designs. Today I design mostly in the web browser with supporting elements created in PhotoShop or Illustrator.

Video Production

What began as a necessity evolved into a passion. After continually coming to a place on projects of relying too heavily on other people to shoot and edit videos, I knew something had to give. Ever the self-starter, I learned the craft of shooting and editing videos, and over the past several years, I’ve fallen in love with the process of producing, shooting and editing video content.

Employment History

1

2013 - CURRENT : SENIOR WORDPRESS DEVELOPER | DANNY & DIANE MCDANIEL | ADVOCARE TOP DISTRIBUTORS

For the past 6 years, I have helped Danny & Diane McDaniel manage their Marketing Organization responsible for roughly 200-300 million a year in revenue for AdvoCare International. I've built and managed several WordPress installs that provided training and event marketing material for their 200,000 member distributor organization. During my time with Danny & Diane I also took on all video production for their training resources, social media account support and live event production.
2

2013 - CURRENT : MEDIA DIRECTOR | BETHEL DALLAS CHURCH

For the past 5 years, it has been an honor to hold a part-time position at Bethel Dallas Church building out and managing the LIVE production team. This position brings me great joy as I work alongside the younger generation each week producing Bethel’s online church service. I built and continue to maintain their entire online presence of several WordPress installs, integration into the Church Online Platform, Planning Center, MailChimp, and ProPresenter. In 2019, I had the privilege of building out an Apple TV App, iOS App, and Android App for the congregation.
3

2004 - 2013 : SENIOR ONLINE MARKETING WEB DEVELOPER | KENNETH COPELAND MINISTRIES

During my time at KCM I worked closely with the Marketing Department to execute daily, weekly, monthly and yearly marketing campaigns centered around product promotion, tv broadcasts, automated email campaigns, and live events. My role was unique because I helped to pioneer WordPress development and production within KCM. The KCM IT Department relied heavily on Drupal as the main CMS but the turn around time for the production of these websites was very long compared to WordPress. I also built custom designed website from scatch with PHP, HTML, JavaScript, and CSS. I regularly took PSD or AI files from our Designer and worked to bring these designs to life in the browser with code.

Software Proficiency

Adobe Creative Suite
  • PhotoShop
  • Illustrator
  • InDesign
  • Premiere Pro
  • After Effects
  • Dreamweaver
Operating Systems
  • Apple User
  • Linus Ubuntu
  • Microsoft
IDES I USE
  • PHP Storm
  • NetBeans
  • Coda
LANGUAGES I USE
  • PHP
  • HTML
  • CSS
  • JavaScript
  • jQuery

Side Hustles

You can’t be in the space long without coming up with some ideas of your own!  I find it to be a fun and rewarding way to not only continue to learn and sharpen my craft but to also stay up to date with the everchanging online technologies.  Over the past 6 years, I’ve launched a few startups utilizing technologies like WordPress and WooCommerce.

1

2018 - CURRENT : SOCIAL MAGNET

In 2018, two other partners and I started a subscription-based web service to automate and grow your Instagram following. I support the online website service remotely with my partners running the business side of things.
2

2015 - 2017 : MY CHAMPION PAGE

I created and web page building platform specifically designed for AdvoCare Distributors that allowed them to create landing pages with video and production information and features that allowed them to design their own web pages in a way that made sense for the customers they were prospecting. Using WordPress Multisite I was able to create a custom theme that was duplicated for each install that for AdvoCare Distributors. Giving them the ability to create fully customed product landing pages. I ran this online business for 2 years with over 3,000 active users.

Contact Me