Email Development & Automation
Web Development and Email Development pretty much go hand in hand in my world. Almost every website I create includes some sort of email capture that leads into services like MailChimp, ActiveCampaign or Constant Contact. Transaction and Marketing email automations are usually tied into my e-commerce websites and trigger campaigns based on purchases or non-purchases.
My design career began in my teenage years working in a print department using InDesign (back when it was insanely hard to use!), and I quickly adapted to incorporate PhotoShop and Illustrator. I started off designing print pieces (brochures, flyers, collateral, business cards, etc.), and I migrated into creating PSD emails and websites. Once I started to learn code, I transitioned into designing for the web using HTML and CSS directly in the web browser. This skill greatly diminished the turnaround time for web design, and it allowed collaborators to view live prototypes rather than static designs. Today I design mostly in the web browser with supporting elements created in PhotoShop or Illustrator.
What began as a necessity evolved into a passion. After continually coming to a place on projects of relying too heavily on other people to shoot and edit videos, I knew something had to give. Ever the self-starter, I learned the craft of shooting and editing videos, and over the past several years, I’ve fallen in love with the process of producing, shooting and editing video content.